Every Adventure Starts with One Step

Hiking is more than just an outdoor activity—it’s a journey of self-discovery, challenge, and
connection with nature. At Ten Essentials, we believe that the right gear can transform
your experience, whether you're stepping onto a trail for the first time or preparing for your
next big adventure.

A person with a joyful expression sits outdoors on a rock near a stream, surrounded by lush greenery and a cliff. They wear a blue sleeveless top and a headband, with a butterfly visible on their hand. The background shows a bright blue sky.

The Beginning

Ten Essentials was founded by a single mother of two in 2022 after she embarked on her first hike at Pine Mountain in Cartersville, Georgia. That first step ignited a passion for hiking that led her on many other hikes, up mountains, chasing waterfalls, and ultimately taking on her most ambitious challenge—the Georgia section of the Appalachian Trail.

Along the way, she realized that being prepared made all the difference. The right gear turned tough hikes into unforgettable experiences. What started as a personal journey evolved into a mission: to help others feel confident and ready for their own outdoor adventures.

Now, as an experienced hiker who enjoys hitting the trails with her usband, she’s sharing that knowledge with you through Ten Essentials—your one-stop shop for hiking gear.

“Every great adventure starts with one step. My goal is to help you take yours—fully prepared and ready to explore."

A person stands smiling in front of a historical marker titled Brasstown Bald, the highest point in Georgia. The sign explains the names Cherokee origins. Trees and greenery surround the area.

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The Ten Essentials Concept

No matter your experience level, every hiker should be prepared before stepping onto a trail. Just as a butterfly transforms to spread its wings, every hiker evolves with experience on the trail.

That’s why we built Ten Essentials—to take the guesswork out of choosing the right gear, helping you transition smoothly from a beginner to a confident adventurer. We’ve curated a collection of trail-tested essentials so you can focus on the adventure ahead.

A person stands smiling in front of a historical marker titled Brasstown Bald, the highest point in Georgia. The sign explains the names Cherokee origins. Trees and greenery surround the area.

From the founder

My Transformation: The Butterfly Concept

Butterflies are a symbol of transformation, and for me, hiking was that turning point. When I first started, I was lost and stuck in life, but over time, I spread my wings. Hiking became my escape, my passion, and ultimately, my way of helping others.

During my journey, I took on the challenge of completing 52 hikes in a year. Along the way, people began recognizing me, saying, “You’re Shawana” or “You’re the infamous Shawana” after following my adventures on Facebook, what started as personal growth evolved into leading hikes and building a community.

A serene forest scene with a gentle stream flowing through lush, green trees. Sunlight filters through the foliage, casting dappled light on the water and mossy rocks.

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Where Do You Fit? Find Your Hiking Level

The butterfly journey is at the heart of our hiking levels. Just like transformation in nature, hiking changes you—step by step. Whether you're just getting started or conquering back country adventures, we've got the right gear to support your journey.

Not sure what you need? We’ve mapped out the hiking journey into four levels:

  • Ovum: Just starting out, learning the basics on smooth, beginner-friendly trails.
  • Caterpillar: Gaining confidence, exploring moderate trails with elevation changes.
  • Chrysalis: Experienced hiker tackling longer, more challenging terrain.
  • Butterfly: Expert-level, multi-day adventurer mastering the backcountry.

Find out which stage you’re in and get gear recommendations tailored to your level!

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